Tamara Dagher, the face behind Tamara Emile Photography, is a freelance lifestyle photographer who draws most of her inspiration from her hometown in San Clemente, California. The beach is what she loves most, as she finds herself connecting with it more and more each day. Initially beginning her journey as a fashion photographer, Tamara found her true love in lifestyle photography, where she receives the most human interaction. She has also grown to love photographing and styling products, specifically jewelry.

The transition from fashion to lifestyle photography revealed a few pain points in her business, which presented us with two main goals for this rebranding project: 1) refine Tamara’s personal style as a lifestyle photographer and storyteller to connect with others, and 2) communicating to the audience that they, too, can become their own storyteller through her art.