UGC for Brands
What is UGC? Why is it important?
User-Generated Content (UGC) is any type of content (text, photo, video, review, etc.) that's been curated by the PEOPLE and not the brand.
The most effective type of marketing is word-of-mouth and personal recommendations because people trust people. This is why UGC is important because it allows potential customers to get a glimpse of what you have to offer by real people and actual users.
Key benefits of UGC:
- Affordable marketing strategy
- Unique and exclusive content
- Feels authentic, relevant and relatable
- Establishes trust between the consumer and brand