THE PROJECT: BRAND IDENTITY

Just a Moment (JAM) is a Southern California based studio and homewares brand. Laura came to Domain with the desire of wanting to build a brand that combines both of her passions: product photography and creating home goods. Just a Moment is not only an outlet for her to express her creativity, but will become a platform to connect with her audience who shares and appreciates the same ideas and aligns with her values.

 KEYWORDS

Eccentric / Modern / Playful / Lively

Project Goals &
Creative Direction

Just a Moment is about diversity, inclusivity, and having the freedom to explore the different cultures and stories we experience. The main goal of this project is to develop an overarching brand that encompasses both of Just a Moment’s passions: creating home goods and shooting product photography.

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Results

Just a Moment received a well-thought out identity that not only represents the essence of both businesses, but it connects to the audience on a deeper level while remaining cohesive to the look and vibe of the brand. The logo is type focused that is friendly and inviting but has a bit of quirks that makes it unique among others.

Shapes were designed to create strong brand recognition and to truly bring depth into the brand. For Just a Moment, it felt right to include shapes that are organic and raw to complement what she creates in ceramics and the props she uses to stylize shoots.