THE PROJECT: BRAND IDENTITYSOKEN Audio Designs offers clients simple, hassle-free audiovisual (AV) system design and programming. As technology continues to advance, so do the needs of the systems we have in place at our work environment. It’s important for SOKEN to not only build a reputation that exemplifies quality work and service, but can also create an experience that will leave a memorable impression on clients to break through the stigma that AV-specific programming is done poorly or is unnecessary.
KEYWORDSTrustworthy / Innovative / Passionate / Thoughtful
Project Goals &
Creative Direction
SOKEN’s purpose is more than just implementing a functional AV system. His mission to help enhance the space where collaboration and productivity is needed that will lead to the company’s success. Therefore, the two main goals of this project was to (1) Establish a unique brand identity that brings a breath of fresh air into the AV industry and (2) Develop a bespoke brand to reassure the audience that they working with someone they trust and can provide quality service and creative solutions.
Results
SOKEN’s brand identity includes many nods to the founder’s story and background. For instance, the three knobs in the logo represent the knobs commonly found on controllers, audio systems, and records players – all the things that have influenced his interests and passions. The color palette encourages collaboration and productivity, which in return brings success. His brand identity also shows that SOKEN has character, creative solutions and bright ideas. As a result, SOKEN’s identity brings a modern take into the AV industry, which will leave a lasting impression on clients and potential leads.
